Tips from Our Sponsor MP&F Strategic Communications
By NJCA in General
Communication Is Key
During this unprecedented time of remote recruitment and virtual learning, it’s more important than ever to maintain strong communication channels with prospective and current students, as well as with their influencers. MP&F Strategic Communications continues to support Job Corps with marketing, advertising, social media, and outreach resources, and helped the program launch two new initiatives recently.
Student Facebook Group
To help students stay connected with each other, a new Job Corps Student Facebook Group has been launched. The purpose of this closed group is to encourage students to stay in touch with Job Corps and to provide students a platform to share experiences, stay motivated about the program, connect with old friends, meet new friends, and offer advice and messages of encouragement.
Please share the link to the page (www.facebook.com/groups/jobcorpsstudents) with all students so we can help this group grow and thrive. Please note that current students must request to join and answer a few verification questions before they are granted access. Staff members are also invited to join to provide encouragement for students.
Text Nurture Campaign
After seeing and clicking on a Job Corps digital ad, many prospective students may not be quite ready to fill out the online enrollment interest form. However, they may be interested in learning more about the program. Those prospective students can choose to provide their e‑mail address to receive additional information about Job Corps, such as answers to FAQs, links to YouTube videos, and details about training programs. This e‑mail nurture campaign launched in mid-2018, and over 33,000 people have opted in.
Following the promising results of the e‑mail nurture campaign, Job Corps has now also launched a text version of the campaign. Prospective students can submit their phone numbers in order to receive more information about Job Corps via text. In the first month of the campaign, more than 1,300 people signed up (about 100 new people per day)—a great start!
Local SupportAs always, please reach out to the MP&F team if you need local assistance with advertising, marketing materials, or other local outreach efforts.